Media policy in Croatia has been evolving as a result of the transitional systemic changes that have deeply affected the character and functioning of the media
Content diversity in newspapers and television in the context of increasing trends towards concentration of media markets, 2006
The comparative research Media diversity: Study on the assessment of content diversity in newspapers and television in the context of increasing trends towards concentration of media markets was prepared for the Group of Specialists on Media and Diversity, Media Division of the Council of Europe, MC-S-MD(2006)001.
Ward included four countries in his research: Norway, UK, Italy and Croatia, and conducted a quantitative content analysis of daily newspaper and television news bulletins for the period of two weeks (24.10.2005.- 06.11.2005.). The focus was placed on the interconnection between structural diversity (ownership, types of media, territorial outreach) and content diversity - including diversity of actors (gender and groups/institutions represented) and program content (topics covered, geographic scope and genres).
The overall conclusion of the study was that no direct link could be drawn between media concentration (structural and market) and content diversity and pluralism. Ward argues that size of markets, regulatory provisions (important for the percentage of programming of high social value), and resources are important for content and programming. Some of the more specific findings show that the number of international news compared to the overall program is small (both in newspapers and news bulletins); PSB invest more in content aimed at small audiences and in domestic production compared to commercial channels.