Traditional media adapting to technological trends

Caelainn Barr, journalist at the Guardian is explaining how traditional media are adapting to digital trends, acknowledging the growing popularity of social networks. People are nowdays interested in short, instant information which are easily available on the internet.

Traditional media are trying to respond to these needs, but there is still a target group which is interested in longform journalism, as the experiences of the Guardian confirm. It is still the most important which sources of the information the public believes the most, Barr suggests.